Metro Connects - Metro - Translink
Newly released figures show over 20% growth on Metro services since February 2005, equating to 500,000 passengers now using Metro services each week and 38,000 fewer cars on the road!
This success can be attributed to new vehicles and improved punctuality, clear and enhanced timetabling with more frequent services and to better communication with passengers.
Our 'Metro connects' campaign encourages even more people to think seriously about using public transport instead of the car.
Metro Connects - The City Hall
About the Metro connects commercial
The campaign centres on an innovative animated tv commercial featuring Belfast landmarks.
The advertisement is visually impressive and thought provoking and allows viewers to make their own personal associations with Metro.
This advertising campaign approach is a first for a transport operator in Northern Ireland, in that no bus or people will be incorporated!
Instead, ‘Metro Connects’ features magenta ribbons as the Metro network travelling through Belfast with buildings and landmarks of the City highlighted. The ‘connect’ theme highlights the various ways that Metro contributes to the city by:
- Providing a range of journey connections for individual passengers
- Connecting local communities,
- Connecting local businesses/stakeholders
- Connected to contributing to an improved environment for all
- Connecting with Belfast as a vibrant, growing and modern European City
Metro Connects - The Royal Hospital
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